We’ve created a unique visual system and strategy across the wide existing spectrum of visible mobile applications and found yourself in a wide, straggling with wainscots.

Objective
With high-quality, high-style products for the enjoyment of pets and owners alike, Wild One is a household staple. Shifts in demand, lifestyle, and mentality of their core audience stemming from stay-at-home orders meant uncertainty for everyone. However, this presented an opportunity for Metric Theory and Wild One to shift with their audience, and develop new strategies to continue growing. The nimble and collaborative work of both teams was recognized as a finalist for Best Cross-Channel Campaign in the 2020 US Search Awards.

Strategy
The onset of the pandemic brought on major and abrupt roadblocks to Wild One’s growth strategy. As product demand was changing and ‘typical’ performance became unpredictable, the teams were challenged to find ways to continue brand growth, by maximizing revenue at their existing return on ad spend (ROAS) goal.

• Shifting Product Focus & Ad Messaging
• Cross-Channel Audience Insight & Ad Personalization
• Top-of-Funnel Expansion

Growth
Implementing these strategies, Metric Theory drove a 130% increase in paid media revenue for Wild One period-over-period across Facebook, Google, Pinterest, and more.

Clients Served